The beginnings of today’s social media can be found in the very first Web site developed by Tim Berners-Lee at the European Organization for Nuclear Research in 1992. Though Web sites contain information created in many different human languages and in many different forms, they all use the same common “language” of programming standards for formatting and accessing information. It is this capability that offers the real common language of the Web. Anyone can build a program to access a Web site and to display information available on it in an easily readable format by following these standards. Many programs built to operate and access Web sites using Web standards were made available for free use, a move that helped not only to encourage the use of the Web but also the sharing of other technologies for advanced Web functionality. No longer was access to information reliant on generally expensive and proprietary special software produced for special purposes. The potential of the Internet to enable anyone, anywhere to publish and read information from anyone else could now be realized in full.